What is SEO/Search Engine Optimization?


As a business owner you may, or may not have heard of SEO. SEO is short for search engine optimization. In this article we will cover some of the more important aspects of SEO/Search engine optimization and how it can impact your business.

Search engine optimization is a process where certain strategies are implemented regarding aspects of your website that affect the placement of your business in the local search results. Because the AI of search engine’s is continuosly improving, SEO ends up becoming an ongoing process.

Even though (SEO)search engine optimization is a specific strategy that is applied to websites, it’s main objective is to help search engines better understand the purpose of a particular website.



Search engines use hundreds of different ranking factors. These many ranking factors are referred to as “algorithms”. These algorithms can be very complex and are changing constantly. Traffic that is derived from SEO efforts is referred to as “organic” traffic. Organic traffic is a non-paid for method which differs from paid methods which are referred to as PPC or Pay-Per-Click. PPC or Pay-Per-Click advertising is a method that uses paid advertising to produce traffic results.

SEO/search engine optimization is a very important element that must be included in any local business’s marketing strategy. When searching for a business in your local area you will notice that there will always be a group of 3 businesses that are listed for that specific search. This group of 3 businesses is referred to as the 3-pack. It’s very likely that the businesses that show up in the search results 3-pack are having some sort of seo/search engine optimization performed for their business by an marketing agency.

There are 2 main strategies that can be implimented on behalf of a business that will help to push that specific business into the 3-pack. These are referred to as on-page optimization and off-page optimization.
On-page optimization deals specifically with all the elements that are on the website.
Off-page optimization deals with all the things that are done off of the website.

These 2 aspects of SEO/search engine optimization are extremely important to a websites rankings in the search results.
Remember, although (SEO) Search engine optimization is a complex science, the end result, especially from the search engine’s perspective is the users experience.
It is important to note, the search engines only want to offer up results that best fulfills the desired intent of the person searching.

All this being said, in the end all that matters is the user’s experience